Social media platforms have become the ultimate assets for companies. Every company out there is hungry as a wolf, all set to make their bold move in getting the ‘brand awareness’ they want. A unique brand identity fascinates the audience, from the content to the design, to the campaign. A lot of the brands’ followers mushroomed when they started behind the scene, a.k.a BTS. It not only made them unique among their competitors but developed interest among their viewers. Your ultimate goal is to establish a strong connection with your audience.
In this blog, we will uncover various ways you, as a brand, can take advantage of social media.
Increase Your Brand Awareness with Social Media
If you are following ‘Durex India’, you are already aware of their quirky ways to promote their products. Their promotion isn’t direct, but indirect, and yet it hits the spot, right. Now that is what makes a brand special. It merely makes your brand establish a unique identity among the viewers and its products’ users.
You can also go ahead and get something similar, and for this, you need to be creative. First of all, understand your brand in-depth. Get all the keywords listed and play around with them. You can become a poet if you have to, but give it your all. Second of all, it’s also about creativity, considering colors, designs, animations, and more. Content and design go hand in hand, so yes, you ought to take advantage of it.
Create a Bond with Your Audience
When it comes to social media, it is not only about posting. It is also about understanding your audience. Customers and audience are essential parts of your business. You need to understand their requirements and work around it. Again, with creativity, of course.
To understand more, you must follow ‘Unloc‘ on Instagram. They have created a unique identity among their followers with their genuine interest in understanding their beauty and health-conscious lovers. They have created momentum among the followers. What is it? They don’t reveal their products on the spot; they play around with it, hence, creating a never-ending interest. That’s a cool way to attract your customers, isn’t it? Most importantly, Unloc-Mixifiy is well-known for their influencer marketing.
Boost Your Website Traffic
Once you have the identity you were looking for and built a connection, it does drive the customers right to your website. That’s why social media ads work the magic you desire. You can advertise your products and services on social media. With the right content and design, you can surely attract customers and eventually increase your website traffic.
If you are looking for organic ways to increase your website traffic through social media, you can always talk about your products and services and ask your followers to ‘Read More’ on your website. This is a cheap shot to prompt your followers to visit your website. In addition to this, you can always use special coupons, which will encourage your followers to buy your products or services.
DID YOU KNOW?
73% of marketers believe social media marketing has been “somewhat effective” or “very effective” for their business (Buffer, 2019<).
Boost Your Products and Services’ Sales with Social Media
Want to increase your products or services’ sales? The best way to increase their sales is to promote their unique selling points (USP). Make your audience understand three questions –
- Why do they need to buy your products or services?
- Benefits of buying your products or services
- Why are your products or services better than the competitors?
You need to win the audience on this; that’s why you have to highlight your products and services’ USPs. The best example would be ‘Mamaearth‘.
Mamaearth is well-known for its super amazing products. They keep on calling attention to their products being ‘cruelty-free,’ ‘free from harsh chemicals,’ ‘paraben and silicone free,’ and more on their social media. Most importantly, they particularly focus on recycling their product containers.
If you are a brand, stop everything and get a strong social media presence. Start now, before it’s too late! If you are looking for an agency to help you grow online, then we are here to help you out.
Get solid social media marketing from us; we’re an expert, and we can definitely help you! We are a social media marketing agency in Meerut with hungry writers and designers, who love being involved in undying and evolving world of creativity. We are especially into Instagram marketing and would love to take you on a project and give you the best social media services here, in Meerut.