Off-Page SEO: Why Does it Matter?

Have you ever ridden a bicycle? Notice how it has two wheels; same way On-page and Off-page SEO work. They both are extremely important for your website. A bicycle takes you places, isn’t it? Well, does SEO, but instead of places, it just lays down a path so that Google takes your website to the top search results.

Also, read “Importance of SEO for Small Business

In this blog, we’ll talk more about Off-Page SEO, which can enhance your website’s opportunity to increase its traffic, attract more customers, and eventually, increase your brand awareness effectively – it is all about creating quality content and links!

Did You Know?
High-quality content and link building are the top 2 ranking signals in Google’s algorithm. – Search Engine Lands

The Right Way to Create Quality Content and Links

Off-page SEO is all about creating links. The more high-quality links you create, the more Google loves your website. Google or any other search engines use these links to identify the content quality, and hence rank that particular webpage or website.

Local SEO

Local SEO is the first step towards on-page SEO. It helps you rank your local business in maps, and other local search engines, hence gives an idea business look to your brand. You need to claim and optimize your Google My Business listing, which is the most important part of local SEO.

What is Local SEO?

Local SEO is the optimization of your online presence, which attracts customers directly to your website. For example, if someone searches for ‘Organic vegetables near me’, many websites come along on the search engine page. You will get the results in two categories – snack pack results and organic results. 

For your local SEO to work, you need to first optimize your website with relevant keywords to LSI keywords. For example, if your business sells ‘organic vegetables’ make sure your keywords are ‘organic vegetables in <state name>,’ ‘organic vegetables in <country name,’ ‘organic vegetables near me,’ ‘farm fresh vegetables’ and so on. How to get these keywords? You can search these keywords on various SEO tools – SEMRUSH, AHREFs, and more. Just add a keyword and search for similar keywords that may rank. Also, you can always take your competitors’ websites and look at their keywords with the same tools as given. The second thing here is to complete your ‘Google My Business’ page. 

Here are the steps you can follow to complete ‘Google My Business’ journey.

Step 1 – Visit Google My Business page
Click ‘Manage Now

Step 2 – Add the Business Name
Enter your business name in the search bar

Step 3 – Add the Store Location
If your business is operating from a store, select ‘Yes’. If your business is simply operating online without an physical location as in a store, select ‘No’.

Step 4 – Add the Complete Address
You need a complete address of your store, so that Google can show it clearly when a user searches.

Step 5 – Pin Your Exact Location
You need to put a pin on your exact location as in the building

Step 6 – Add Other Stores’ Location
If your stores are located in various areas, add the locations by clicking ‘Yes’. If you have only one location, simply click ‘No’.

Step 7 – Add Your Contact Details
You need to add your phone number, and website link, if present.

Step 8 – Click Finish
Now all your steps have been completed successfully.

Quality Content

Content as we all know is quite important as it explains everything about your business, brand, products/services, and more. It is the way to winning your ideal customers’ hearts. So, how can you create quality content? 

Quality content is all about giving the information that your customers may want to understand about your business and also, why your brand should be trusted. You need to cover the basic questions – ‘Who are you? ,’ ‘Why are you better than the competitors? ,’ ‘Why are your products/services the best? ,’ ‘How are your end results? ,’ and more.

The other important thing is about keywords’ optimization. You need to use keywords of various volumes and integrate with your content. Learn more about on-page SEO. For off-page SEO, it is all about creating outbound, inbound links, and internal links.

  • Outbound Links: These are the links from your website to a different website.
  • Inbound Links:  The outbound links are inbound links for you.
  • Internal Links: If these links take a website viewer to another page on the same website, it’s called an internal link.

Link Building

Link building is all about creating hyperlinks for your website just to improve your search engine visibility. It starts with content marketing – blogging, forums, social media marketing, email marketing, and more.

Content Marketing
Blogging (Internal and External)

Blogging is an important element. It increases your website traffic more than anything. Here are two ways – 1) You can have a blog page on your own website and fill in the content regularly. Do not forget interlinking; a very important technique to make the customer stay on the website a little longer 2) Get an influencer or a famous blogger to write content for you, and hyperlink the words which will lead you to your website –  be it services and products.

Forums

Create a company page on Quora and start answering the main questions related to your business. Here’s the trick though – it is all about informing the customers, not about asking them to visit your website. Remember Quora hates it! You can also ask your co-workers to answer questions related to your business. The more content is created, the more the Quora readers may end up at your website. Learn more about Quora before you start. 

Social Media Marketing

Social media is an amazing platform that can also increase your website traffic. You create content and ask the viewers to visit your website. How? Well, talk about your products and always give a witty call to action (CTA) which will prompt the users into visiting your website. Adding special attention grabbing content like ‘discounts,’ ‘BOGOF offers,’ and all also, works quite effectively.

Social media is one the easiest way to increase your website traffic, and also, sales. Make sure to add a smart bio along with a link. Most importantly, good graphics will definitely catch your viewers’ attention. 

Email Marketing

Email marketing will definitely help with your SEO goals. Why? Because email and SEO both make a powerful combination. All you need is a perfect email marketing strategy with witty yet classic headings. 

What can you add in your emails? 

You can curate an amazing email marketing campaign with the following topics :- 

  1. Products & services 
  2. Launch of new products & services 
  3. Benefits of products & services
  4. Clients’ reviews
  5. Discounts 
  6. Exclusive coupons
  7. Blogs and articles
  8. News articles (brand related)
  9. Survey (brand, products & services, customer service related)
  10. Info-graphics

The goal is to simply help the readers get a simple nudge with a simple yet witty content, and then prompt them to visit the website with links and CTA – eventually your website traffic will increase and so will your sales! 

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